Our extensive research with readers shows that many feel they are a bit stuck with what they always read but they are unsure how to find anything else. We have found the slogan Take a risk on a book is a perfect way to solve this problem. There is no message that these are books you ‘ought’ to be reading, or that you will like them better than your favourites - it’s just a temptation to try something different and see how it works out. You might be surprised by how many of your patrons are up for this!
This superbly designed pack of display material will bring a contemporary edge to your book promotion. The bar code image with the little twist is a cool way of indicating that anyone can go off the beaten track for a moment. It’s also a great piece of marketing for libraries over bookstores – you can take a risk for free in a library - if you don’t like it, just bring it back and take a different one.